The increasing spatialization of tweets or any means of social footprints will serve as a golden dataset for small to medium, large retail businesses to position products with their target customers! Recently, I came across an interesting contour map of New York City's twitter traffic.
http://gothamist.com/2010/06/29/map_nycs_twitter_traffic_as_a_conto.php?gallery0Pic=2
Will ESRI provide integrated space for tweets and/or social media dataset integration and analysis tools that are useful for business in geo-marketing?
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